How to Get Started with Generative AI for Marketing
Even though generative AI has been around for years, the amount of information and tools in the news is suddenly overwhelming. Where do you begin? We know generative AI is a rapidly growing field with the potential to revolutionize marketing. By automating content creation, personalizing marketing campaigns, and analyzing data, generative AI can help marketers save time, improve efficiency, and reach their target audiences more effectively. I’ve included tips and tools below to help you explore.
Tips for Getting Started
Start by understanding the basics of generative AI. What is it? How does it work? What are some of the benefits of using it for marketing? There are plenty of resources available online to help you get up to speed.
Identify the specific tasks you want to automate with generative AI. Are you looking to create more personalized email campaigns? Generate more engaging social media posts? Write blog articles? Once you know what you want to do, you can start looking for generative AI tools that can help you achieve your goals.
Choose the right generative AI tools for your needs. There are a number of different generative AI tools available on the market, so it's important to choose the ones that are right for your specific needs. Some factors to consider include the type of content you want to generate, the level of personalization you need, and your budget. For an overview of budgeting, see my post on how much Generative AI tools cost.
Test and iterate. Once you've chosen some generative AI tools, start testing them out to see how they work for you. Don't be afraid to experiment and try different things. The more you use generative AI, the better you'll get at using it effectively.
Specific Generative AI Tools to Try
ChatGPT is a generative AI chatbot that can be used to create personalized conversations with customers.
Bard is a large language model from Google AI that can be used to generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way.
DALL-E is a generative AI tool that can be used to create realistic images from text descriptions.
Midjourney is a generative AI tool that can be used to create realistic images, 3D models, and even animations.
These are just a few of the many generative AI tools that are available. With so many options to choose from, you're sure to find one that can help you improve your marketing campaigns.
The Last Word(s)
Generative AI is a powerful tool that can help marketers save time, improve efficiency, and reach their target audiences more effectively. If you're interested in getting started with generative AI for marketing, I encourage you to start by learning the basics, identifying the tasks you want to automate, and choosing the right tools for your needs. With a little effort, you can start using generative AI to improve your marketing campaigns today.
What is the biggest obstacle for you to make a start? What’s one thing you can do today to overcome that obstacle?
